Strategic content services
DIGITAL-ADS ONLINE uses the power of words to creatively and professionally communicate your brand. From strategy and development, to implementation and measurement, we manage the entire lifecycle of the content marketing process.
A few new, nicely designed pages are great, but how do your current “wall of text” pages fit into them? What content will help users, and format should it take?
With methodology, our team will provide the solution.
In the prototyping phase, we take wireframes further with descriptive, example content based on what you have, and what we know users want (based on user research).
This “proto-content” will help guide your subject matter experts with a format and guide for writing, and we can design assets to complement and enhance the message. We can even populate the CMS as a solid foundation to build on.
At the end of the day, everything boils down to the words and media on the page.
The methodology makes sure they are the best words and images possible presented in a way that promises maximum impact.
Our process
With structured, component-driven design, content design and production becomes easier.
Your subject matter experts know exactly the business they are speaking about but they dont know how to write it properly and effectively.
Our team provide the guidance, you provide the industry expertise.
Less is often more. With user attention spans at an all-time low, you have mere seconds to grab and keep interest.
By boiling down content to its most essential core, we can simplify websites and make sure the most important messages stand out.
As early as our wireframe sketches, we think about the real words on the page and what problem they are helping users solve. If they don’t, why are they there?
As much as we can, we don’t design around “lorem ipsum” and leave your team to fill in all the blanks.